The Role WFX Cloud PLM Played in the Success of the Rapha

About Rapha

Rapha is the world's finest clothing cycling brand. Founded in 2015, Rapha redefines performance, comfort, and styling for everyone, from beginners to professional cyclists.


Rapha had to increase production by 200% in a few months as a result of a new sponsorship deal, without compromising on product quality.

The Big Impact
  • Rapha scaled up all product and manufacturing operations by 200% in just 6 months.
  • They automated and streamlined design iterations, supplier management communications, and sample management.
  • Rapha’s sales grew more than 500%, from GBP 13 million to GBP 67million.
Simon Huntsman

The speed of implementation and training provided by the WFX team has been excellent. We were under quite a bit of pressure to double our development capability within a season.

We succeeded, and our teams were able to deliver on the product needs of a major international sponsorship deal as a result. - Simon Huntsman Head of Product at Rapha

Read the Full Case Study

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