Press & Media

September, 2013

Turkish Venture-Backed Fashion E-com Site Trendyol Implements WFX Cloud PLM

Trendyol is one of the fastest growing fashion e-commerce companies based in Turkey with 6.5 million registered members and funding from US investors Tiger Global and Kleiner Perkins Caufield & Byers.

Founded in 2010, ( is one of the most sought after platforms for brands and designer to showcase and sell their products online. Trendyol offers a wide range of apparel products along with their own Label and collection.

Trendyol implemented WFX Cloud PLM to improve in-house product development as the focus on building that area of their business. WFX Cloud PLM will support the product life-cycle process bringing designers, technicians, marketing /brand management together on the same platform, working with one version of centralized product information. Trendyol was live in a record 6 weeks.

"We implemented WFX Cloud PLM because it had everything we needed to help us manage our product development process as we scale that business and it was dead simple to get up and running.", said Orkun Kaan Türeyyen, Trendyol Business & Systems Analyst

About WFX Cloud PLM

WFX Cloud PLM is the next generation cloud-based product lifecycle management (PLM) software solution exclusive to fashion including apparel, footwear, accessories and home decor. Started in 2000, WFX has 12,000 subscribers in 12 countries with offices in the US, Europe, South Asia, and a development center in India.

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