Press & Media

January, 2013

Fast-growing fashion brand Darling selects Cloud PLM from WFX


Launched in 2008, Darling has grown to become an award winning global women’s clothing brands in just four years. The Darling range is the vision of Nadia Moraes, the London based designer and entrepreneur.

Darling Clothes was voted Women wear Brand of the Year 2011 at the Drapers Fashion Awards. A wonderful achievement which highlights the ongoing success of Darling Clothes.

WFX Cloud PLM allows fashion companies to create, manage and share tech packs, fabric and trim information, cost and margin calculations, sketches, images and critical path data with other team members and suppliers.

“We are expanding at a rapid pace and recognize that efficiency and organization is key during this stage,” said Heff Moraes, MD of Darling.

“It was obvious to us that we needed a solution that was suitable to step into now and able to scale up with us as we grow.”

About WFX

WFX is the leader in On-Demand Product Development Software – Web PLM and Web PDM – for the Fashion and Apparel Industry. Subscription-based pricing plans and fanatical support ensures customers get the quickest return on their investment. More information is available at

View Demo